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Our Story
Jefferson’s Bourbon has been breaking boundaries and unlocking new possibilities since 1997. Explore our history and process.
Crafting Innovative Bourbon Since 1997
Founded in 1997, Jefferson’s is the brainchild of Trey Zoeller and his father Chet, a famed bourbon historian. They continued a family whiskey tradition that goes back to Trey’s 8th generation grandmother who was arrested in 1799 for the “production and sales of spirituous liquors.”
Trey’s curious and experimental mindset has allowed him to push the boundaries of bourbon whiskey, upholding tradition while still searching for new possibilities.
Our Process
From bourbon aged at sea to unique experiments with wood, Jefferson’s Bourbon is constantly pushing the boundaries of bourbon whiskey by experimenting with cutting-edge aging techniques.
Jefferson’s Journey
Bourbon will take a trip it hasn’t made since the spirit was invented.
The Wood Experiments
Trey got the inspiration for the Experiment Collection after spending time in a wine cooperage in Missouri.
25 Years of Jefferson’s Bourbon
A journey driven by exploration, discovery, and a passion for great bourbon.
Jefferson’s Founder Trey Zoeller + Bourbon Pursuit7
Reflect on the past 25 years as we discuss what it was like trying to break into a spirits community that didn’t want newcomers and the hurdles (and lightbulb moments) that come with it.
