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Tradition in the breaking
One Thing Led To Another
Tradition in the breaking
For over 200 years, bourbon has been guided by a strict set of rules and traditions. But for Jefferson’s, tradition isn’t enough. We do things our own way. Not to defy history, but to build upon it.
Our Tradition in the Breaking campaign brings this pioneering spirit to life with Taylor Kitsch as our guide. He takes us on a journey that proves that the best bourbon isn’t made by following tradition, it’s made by breaking it.
BLENDED TO STAND OUT
FINISHING FOR AN UNFORGETTABLE TASTE
EXPLORE OUR BOLD AND UNIQUE BOURBONS AND RYE
ENJOY A JEFFERSON’S COCKTAIL
Smoked Old Fashioned
A classic old fashioned enhanced with subtle notes of wood, char, and a hint of earthiness.
Manhattan
A classic bourbon drink made with Jefferson’s Reserve.
Old Fashioned
A simple, elegant cocktail that lets you sip and savor your favorite bourbon.
Horsefeather
A Kansas City classic made with Jefferson’s Bourbon and spicy ginger beer.
Store Locator
Use our store locator to find Jefferson’s near you or have a bottle delivered straight to your door.
